Please don’t do it.
Client
Queensland Rail
Overview
A detailed peer research, consultation and design process was developed to inform a rail safety campaign targeting young people.
A peer research working party was formed to participate in a five stage process that involved:
- training;
- information gathering and interviews at identified QR sites;
- questionnaires and feedback;
- brainstorming and market testing campaign concepts; and,
- direct involvement in the campaign design and development.
More than 200 people were consulted by the peer research working party.
Category
Community engagement, Design solutions
