Oz in 30 seconds
Client
GetUp!
Overview
GetUp! is an independent, grass-roots community advocacy organisation giving everyday Australians opportunities to get involved and hold politicians accountable on important issues.
GetUp! wanted to create, rate and showcase television ads that promote a better, fairer and more progressive Australia. Human’s we challenge was to make this happen.
Human built, scoped, designed and built the Oz in 30 seconds interactive website which facilitated and supported the entire process of people submitting, viewing and voting on 30 second videos.
More than 160 people submitted entries and over 130,000 unique votes were recorded. The success of this project and high volume subscription to the site resulted in national exposure and the winning entry being screened on prime-time national television.
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