QR: My Life Is Different Now

Queensland Rail approached us to address a serious problem. Young people were being injured or killed when illegally crossing the rail tracks. We were engaged to develop a campaign that spoke directly to the target audience.

We could have simply designed some concepts based on our own research and hoped we were on the mark. Instead, we engaged a team of young people to research their peers motivations, behaviours and ideas regarding the issue. We also trained our ‘project crew’ in graphic design, photography and peer research. The final campaign came directly from the young people it was aimed at and was so effective it was rolled out across every rail station and carriage in QLD.

QR: My Life Is Different Now

number crunching

31
number of communities we worked with in 2013

Year after year our organisation reaches far and wide to deliver positive outcomes. In 2013 we worked everywhere from Hopevale in Queensland, to Scottsdale Tasmania and even over to Geraldton Western Australia.

Latest news

  • Creative Tracks Hopevale

    Held in partnership with Holy Spirit College in Cooktown, the latest Creative Tracks trip was great. Our all-star cast of mentors included MC Kitch, Troy, Mayella, Waveney and Bridget, who began proce…

  • We have a new web shop

    Check out our wonderful wares at our new web shop – Human Made. The perfect gift for an excellent human this Christmas. …

  • Voicebox Program

    This is an infographic we put together about a recent project we worked on in partnership with Medicare Local and Partners In Recovery. For more information got to www.humancreative.org.au/creative_c…

Contact human.

+61 7 3012 8531
Suite 3, Level 8, 141 Queen St, Brisbane
GPO Box 133 Brisbane QLD 4001

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