My life is different now

Click to view poster: My life is different now

Queensland Rail (QR) has launched a new safety initiative, aimed at preventing illegal track crossings.

The campaign was developed and designed by Human Ventures who employed a team of young people as peer consultants on the project.

Young people have been identified as the group most at risk of crossing railway tracks at dangerous locations, and consequently the most at risk of injury or death.

The campaign also features Jonathon Beninca who, on 16th January 1999, arrived at a train station thinking services had ceased for the night so he jumped down on the tracks to take a shortcut.

Consequently Jonathon was hit by a train, resulting in the amputation of his arm, leg and fingers on his remaining hand.

Rather than threaten its audience with fines or state the obvious, the campaign was crafted to prompt people to stop and think about the consequence of poor choices and the impact it can have on your life and the lives of those around them.